Cookie Policy

This website uses cookies and similar browser storage to work properly and, only if you allow it, to understand how the site is used and how our Google Ads campaigns perform. Non-essential cookies are off until you make a choice. You can change your choice at any time: Cookie settings.

Strictly necessary (always on)

Remembers your cookie choice (es_consent_v1) and the confirmation of an enquiry you have just sent (es_last_lead). These do not need your consent. Sending an enquiry, and us saving and emailing it to our team, always works whatever you choose below.

Analytics (only with your permission)

With your permission, Microsoft Clarity records how visitors use this site (for example mouse movement, scrolling and clicks) to help us improve it, and may use session recordings and heatmaps for that purpose. Clarity automatically masks text typed into form fields, and we additionally mask our whole enquiry form as an extra precaution. We also keep a random visitor ID (es_visitor_id_v1) and a session record (es_session_v1) of our own, so we can understand visits to our own site. None of this is a substitute for proper anonymisation - masking and pseudonymising reduce what is exposed, they do not guarantee nobody could ever be identified.

Advertising (only with your permission)

With your permission, Google Ads measurement may set cookies such as _gcl_au and _gcl_aw (typically kept up to 90 days) to tell us whether an advert led to an enquiry. We also store which advert or search term brought you here (es_attribution_v1, including a Google Click ID and UTM parameters). If you provide a phone number through our enquiry form, it may be used, in a one-way hashed (pseudonymised, not anonymous) form, to help Google match an enquiry back to the ad that generated it - this is for advertising measurement only, and only happens with your advertising consent. Google may receive information such as your IP address and the pages you visit as part of this; see how Google uses data from sites that use its services. We do not promise that no information is ever shared with Google - what is shared, and when, is exactly what is described on this page and depends on the choice you make.

If you do not allow analytics or advertising cookies, the Google Ads and Clarity tags still load on the page, but operate in a restricted mode: no advertising or analytics cookies are set, and only limited, non-identifying signals may still be sent (for example, that a page was visited, without anything that identifies you).

Approximate Location and Device Information

Separately from cookies, our server automatically notes the approximate country, region and city your visit appears to come from (not a precise physical address), along with basic device and browser information, for every visit. This is used to understand genuine traffic and to help dispute invalid or fraudulent ad clicks, and is only ever visible to our own authorised staff - it is never shown publicly or to any other website visitor.

Managing Cookies

Use Cookie settings above or in the footer of any page to accept, reject, or change your choice at any time; withdrawing a category removes what it previously stored on your device. You can also control or delete cookies through your own browser settings.

Contact Us

Questions about this policy can be sent to stuartleigh@expertbridgesolutions.com.

[This page describes what the site actually does as implemented. It should still be reviewed by a qualified legal adviser before being relied on as a complete, compliant policy.]